Shopify Development

Shopify stores built around your brand and customers

We design and develop Shopify storefronts that bring together brand, customer experience, technology and the practical demands of ecommerce.

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A Store Built Around The Business

A Shopify store needs to reflect more than the products being sold.

It needs to communicate the brand, support the way customers shop and give the team behind it the flexibility to manage an active ecommerce business.

We develop Shopify stores around those requirements, considering the customer experience alongside products, merchandising, content, functionality and the wider technology environment.

From New Stores To Complete Rebuilds

Different stages of ecommerce require different approaches to store development.

For new brands, we establish the Shopify foundation and develop the storefront from the ground up. For established businesses, we can redesign or rebuild an existing store where the current experience, technology or structure is limiting what the business needs to achieve.

We assess what is already working, what needs to change and where a new approach will create the greatest value.

What We Build

Our store development work covers the complete Shopify storefront, from structure and templates through to functionality and launch.

Depending on the project, this can include:

  • Custom Shopify storefronts
  • Custom themes and templates
  • Product and collection experiences
  • Homepage and campaign experiences
  • Navigation and information architecture
  • Custom sections and components
  • Merchandising functionality
  • Third-party integrations
  • Custom Shopify functionality
  • Responsive development
  • Technical SEO foundations

Every element is considered as part of the wider store rather than developed in isolation.

Designed For The Customer Journey

The customer experience is only one side of a successful Shopify implementation.

The people managing the store need practical control over products, collections, content, merchandising and campaigns without depending on development for every change.

We create flexible Shopify sections and templates that give internal teams room to manage the storefront while maintaining consistency across the experience.

Development With Performance In Mind

Performance is considered during development rather than treated as an issue after launch.

Theme architecture, assets, applications and third-party scripts can all influence the speed and responsiveness of a storefront.

We take these factors into account during implementation, creating a technical foundation that supports a responsive customer experience and leaves room for continued optimisation.

Built To Connect With The Wider Business

Shopify is often one part of a much larger ecommerce operation.

Where required, we connect the storefront with ERP, CRM, inventory, fulfilment and other third-party systems so the technology behind the store works together.

We consider these requirements early in the project so integrations and operational workflows are incorporated into the overall development rather than added as an afterthought.

Our Approach To Store Development

We keep the process structured while adapting it to the requirements of each project.

Discovery

We understand the brand, products, customers, existing technology and objectives for the new or redesigned store.

Planning

We establish the Shopify architecture, functionality, integrations and development priorities required for the project.

Development

We translate the approved experience into a working Shopify storefront, developing templates, components and functionality around the agreed requirements.

Testing

We review the store across devices and browsers, testing key customer journeys, functionality, forms, integrations and responsive behaviour.

Launch

We prepare the storefront for production and coordinate the transition into live trading, with attention to the critical customer and operational journeys.

Why Nine Commerce

Shopify is at the centre of our ecommerce practice, allowing us to approach store development with both platform expertise and commercial context.

Our experience across design, development, integrations, performance and CRO means we can consider the storefront as part of the wider ecommerce operation.

We focus on practical solutions, clean implementation and a customer experience that works for both the brand and the people buying from it.

Ready to build your Shopify store?

Whether you're launching a new brand, redesigning an established storefront or looking to create a more capable Shopify experience, let's discuss what you're building.

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