Ecommerce Marketing

Paid media connected to your ecommerce store

We support paid acquisition with Shopify-focused landing experiences, analytics and optimisation that connect media activity with commercial performance.

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Beyond Driving Traffic

Paid media only creates value when the traffic it generates has a clear path to conversion.

The storefront, landing experience, product presentation and measurement environment all influence what happens after someone clicks an advertisement.

We support paid media activity from the ecommerce side, helping ensure the Shopify experience is ready to receive, engage and convert the traffic being acquired.

Connecting Acquisition With Conversion

The relationship between an advertisement and the storefront can have a significant effect on campaign performance.

We consider the journey from the initial ad interaction through to the relevant landing page, product experience and purchase path.

This can involve reviewing:

Landing page relevance
Message consistency
Product presentation
Calls to action
Mobile experience
Page performance
Conversion tracking
Analytics
Post-click customer behaviour

The objective is to reduce the gap between what the customer expects from the advertisement and what they encounter on the store.

Shopify Landing Experiences

Campaign traffic often performs differently from visitors arriving through organic or direct channels.

We can design and develop Shopify landing experiences around specific campaigns, products, audiences and commercial objectives.

These pages can provide a more focused journey by aligning the message, product presentation and call to action with the campaign that brought the customer there.

Supporting Paid Acquisition

We work alongside existing marketing teams, media buyers and agencies to strengthen the ecommerce side of paid acquisition.

Our role can include supporting:

Campaign landing pages
Product and collection experiences
Shopify implementation
Conversion tracking
Analytics
Customer journey analysis
CRO recommendations
Technical performance
Post-click optimisation

This allows paid media activity and the storefront to be considered as parts of the same customer journey.

Measurement That Connects The Journey

Reliable measurement is essential when evaluating whether paid traffic is producing meaningful ecommerce results.

We help establish and review the tracking environment across Shopify, GA4, Google Tag Manager and other relevant analytics tools.

Where appropriate, we consider how campaign traffic moves through the store and whether important actions are being captured accurately.

This provides a clearer connection between acquisition activity, customer behaviour and conversion.

Improving The Post-Click Experience

The work does not stop when a customer reaches the storefront.

We analyse the experience that follows the initial click to identify friction that may be limiting campaign performance.

This can include reviewing landing pages, product information, navigation, trust elements, mobile usability and calls to action.

Where opportunities are identified, these can feed directly into CRO and ongoing optimisation.

Supporting Different Campaign Objectives

The right storefront experience depends on what the campaign is trying to achieve.

For product-focused campaigns, the journey may centre around a specific product or collection.

For broader brand campaigns, the experience may require more context before customers reach the relevant products.

For promotional activity, the landing experience may need to communicate the offer immediately and provide a clear route to purchase.

We shape the ecommerce experience around the objective rather than applying the same landing-page approach to every campaign.

Our Approach To Paid Media Support

We focus on the parts of the paid acquisition journey that intersect with Shopify and the customer experience.

Understand

We review the campaign objectives, target audience, products, landing experience and existing ecommerce setup.

Assess

We examine the post-click journey and identify potential friction across landing pages, product experiences and conversion paths.

Implement

We develop or refine Shopify experiences, tracking and supporting functionality where required.

Measure

We review available analytics and customer behaviour to understand how campaign traffic interacts with the store.

Optimise

We use the findings to identify further improvements across landing experiences, UX, CRO and performance.

Paid Media Works Better With A Strong Storefront

Acquisition and ecommerce experience need to work together if paid traffic is going to produce sustainable returns.

A well-targeted campaign can still underperform when the landing experience is slow, unclear or poorly aligned with the customer's expectations.

Our focus is on strengthening the Shopify environment around paid acquisition so the investment in bringing customers to the store has a better opportunity to translate into meaningful ecommerce outcomes.

Why Nine Commerce

Our paid media support is grounded in Shopify development, UX, CRO, analytics and performance rather than paid acquisition in isolation.

This gives us a practical understanding of what happens after the click and where the storefront can influence campaign performance.

We work alongside existing marketing teams and media specialists to improve the connection between acquisition activity and the ecommerce experience.

Have A Paid Media Project In Mind?

Tell us about your campaigns, storefront and acquisition goals, and we’ll identify where Shopify can better support paid performance.

Start a Project