Ecommerce Marketing

Landing experiences built around campaign objectives

We design and develop focused Shopify landing pages that connect campaign messaging with relevant products, audiences and conversion paths.

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A Campaign Needs A Relevant Destination

The journey does not end when someone clicks an advertisement, email or campaign link.

The page they arrive on needs to continue the story, reinforce the proposition and make the next step clear.

We create campaign and landing experiences around the specific objective behind each initiative, ensuring the destination feels connected to the message that brought the customer there.

Built Around The Campaign

Different campaigns require different experiences, and a standard product or collection page is not always the right destination.

A launch may need to introduce a new product or collection. A promotion may need to communicate an offer immediately. A paid campaign may require a highly focused journey for a particular audience.

We design the landing experience around the campaign, rather than forcing every campaign into the same storefront structure.

What We Create

Our campaign and landing page work can support different stages of the ecommerce journey and a range of commercial objectives.

This can include:

  • Product launch pages
  • Collection launch pages
  • Promotional landing pages
  • Paid media landing pages
  • Seasonal campaign pages
  • Editorial commerce experiences
  • Brand campaign pages
  • Lead generation pages
  • Product education pages
  • Campaign-specific Shopify sections

Each experience is developed around its audience, message and desired action.

Connecting Message With Experience

The strongest landing pages create continuity between the campaign and the storefront.

We consider the message, visual direction, offer, imagery, product information and calls to action together so customers understand why they have arrived and what they should do next.

This helps reduce the disconnect that can occur when campaign creative promises one experience and the destination delivers another.

Focused Paths To Conversion

Landing pages work best when unnecessary distractions are removed and the intended journey is clear.

We structure content and interactions around the campaign objective, giving customers the information they need without overwhelming them with unrelated navigation or competing actions.

Depending on the campaign, this may mean focusing on a single product, collection, offer or conversion action.

Designed For Paid & Organic Traffic

Campaign pages often receive traffic from multiple acquisition channels, each with different expectations.

We consider how the experience will work for visitors arriving through paid media, email, social, search or direct campaign links.

This includes attention to page relevance, mobile experience, performance, messaging and the relationship between the landing page and the source of the traffic.

Built For Fast Campaign Execution

Campaign requirements can change quickly, particularly around launches, seasonal activity and promotional periods.

We create flexible Shopify sections and components that allow campaign experiences to be developed and updated efficiently.

Where appropriate, reusable structures can also give internal teams greater control over future campaign pages without requiring an entirely new development process each time.

Designed With Conversion In Mind

A campaign page should make the intended action clear without sacrificing the character of the brand.

We consider hierarchy, product presentation, trust, calls to action, content length and interaction throughout the experience.

Where analytics and behavioural data are available, these insights can also inform refinements and subsequent CRO work.

Our Approach To Campaign & Landing Pages

We combine campaign objectives, customer experience and Shopify development to create focused destinations for marketing activity.

Understand

We review the campaign objective, audience, proposition, products and acquisition channel.

Structure

We establish the content hierarchy, customer journey and key conversion action.

Design

We develop the visual experience around the campaign creative, brand and intended customer journey.

Develop

We translate the experience into Shopify using flexible sections and components where appropriate.

Test

We review the page across devices, browsers and key customer journeys before release.

Optimise

We use available analytics and customer behaviour to identify opportunities for continued improvement.

Why Nine Commerce

Our campaign work combines Shopify design, development, CRO, performance and ecommerce experience.

That means we can take a campaign from creative direction into a working Shopify experience without losing sight of the technical or commercial requirements behind it.

We focus on creating landing experiences that are relevant to the campaign, practical to manage and designed to move customers towards action.

Have A Campaign In Mind?

Tell us what you're launching, who you're targeting and what you want customers to do, and we'll shape the right landing experience.

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